Sunshine Fine Jewelry 2024-2025
Sunshine Fine Jewelry opened their second location in Media, PA 25 years after their Flagship store located in Philadelphia, PA.
Working with Sunshine Fine Jewelry has challenged and expanded many of my skills. From using my merchandising experience in-store to draw people in, to rewriting online copy that helps customers connect with the brand, every update has been a thoughtful, hands-on process. The revamp has truly been a labor of love, and I believe it has already made a meaningful impact — one that will continue as the company grows.
Showcasing Sunshine’s craftsmanship while highlighting its bright future was essential to me, especially ensuring the brand never felt unattainable or exclusive to only a few. This is a company built on love, resilience, and endurance, and my goal was to reflect that spirit across every customer touchpoint.
